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Engraved
Business Cards
"Talk does not cook rice" - Old Chinese proverb.
Even though English has become the lingua franca of international
business and of scientific discussions, you may be doing business in
Japan, Russia, France, China, or any other country for that matter.
These countries insist on politeness and respect in business. They
do not like informality, first naming, or anything that smacks of
familiarity or lack of respect. They expect businessmen to dress
properly and to observe all the social amenities. Etiquette is a
traditional value that pervades some of these societies, and
properly engraved business cards, giving a business title and
academic credentials, symbolizes business etiquettes. Engraved
business cards are considered the most prestigious in these
countries.
Accordingly, engraved business cards are demanding more and more
attention these days. Earlier these cards served a pure perfunctory
purpose - leave behind contact information for later retrieval.
Contemporary business cards include an email address and site's URL.
An email and website address on a business card, shows that you are
keeping up with the times. Listing landline and cell phone numbers
shows that you are a 24/7 person or very accessible. And a card that
isn't stained or tattered shows that you are concerned with quality
and appearance. Beautiful, engraved business cards also help
prospective clients perceive you have a high quality image and can
help them with their needs, purchases or lifestyle.
"I never get the accountants in before I start up a business. It's
done on gut feeling, especially if I can see that they are taking
the Mickey out of the consumer." - Richard Branson. If you are a
start-up, you are going to make many decisions that will not turn
out as well as you hoped. For that reason, why buy thousand
expensive, embossed or engraved business cards and matching
stationery when you don't even know whether you will soon change
your address, telephone number, email address, business name, or
even services offered? You certainly won't lose any customers by
ordering some plain, white cards that are tastefully printed on
adequate, not costly, stock.
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