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Laminated
Business Cards
Business cards are your single most important
marketing tool. Therefore, invest in high quality, colorful,
laminated business cards. Have some printed for all of your
employees and encourage them to pass them out to everyone they meet.
Keep this thought in mind: Every person you or your employee meets
is a potential customer! This will help build those important
relationships between your employees and customers and spread the
name of your business throughout the community.
Make your business card your miniature billboard. Opt for an unusual
color, typeface, or message. Make sure to include more than your
company name and logo, and describe your business in more than five
words so that people can remember it specifically. The business card
deal works both ways. If you give out your laminated business cards
and ask for one in return, you will have something "in writing" to
remember that person by. More importantly, you will have a name and
contact number where you can reach them.
Because of its importance and effectiveness, make certain your
laminated business cards have all pertinent information such as your
company or business name, postal address, e-mail, web site,
telephone and fax numbers, your name and anything else you think
must be on it. Avoid shiny laminated business cards, if only because
they prevent people from writing notes about you on them.
Double-sized, nonstandard, or folding cards just seem egotistic, and
because they won't fit easily with standard cards, they are more
liable to be thrown away than kept. Avoid plastic cards, because
their corners and edges cut like razorblades.
Many contemporary business cards use tiny type size. With our
steadily aging population, the last thing you want to do is tax the
eyesight of your clientele. For that reason, keep key details such
as your name and contact number in large, emboldened type.
Furthermore, if you have the finances, you might consider using
raised printing and a professional design. Whatever you do, make
your laminated business cards a conversation piece - something that
draws attention, gets your business noticed, and makes it memorable.
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