|
Magnetic
Business Cards
No definition for "business card" can be found in
Webster's or Oxford's Dictionary. These dictionaries do, however
give numerous examples and a basic definition for the word "card",
which it defines as: (a) thick, stiff paper or thin cardboard, (b) a
piece of card for writing on, especially a postcard or greetings
card, and (c) a business card or visiting card. Thus, printing
business cards can be classified as "an imprinted advertising
message of one's name and type of business they are engaged, on
small pieces of stiff papers or thin pasteboards, usually
rectangular in shape and measuring 3-4 inches long by 2 inches
wide."
Business cards (earlier known as calling cards) first appeared in
China in the fifteenth century, and were introduced in Europe in the
17th century. What we perceive as the contemporary day business card
has actually been around for over two hundred years in the United
States. Early immigrants would imprint their name and vocation on a
calling card and distribute them by simply handing them out. Today,
with modern printing facilities at rock-bottom prices, there is no
excuse for printing business cards on cheap, bendable paper. Keep in
mind, a card means "a card". Specify that you want a stiff card and
if you can afford raised type, specify that too. Your business card
should do everything to convince your contacts or potential
customers that you are anything but an amateur.
Starting a business necessitates some initial capital, and at the
outset, you will try to find ways to cut corners and produce
high-quality marketing material for little cash. If your start-up
finances are limited or you are a do-it-yourself guy, you might
consider using laser printers for printing business cards. Laser
printers papers come in perforated sheets of business cards in
different paper stocks, including some with preprinted four-color
elements. A good graphics programs will enable you to include
scanned logos and other creative graphic elements. The chance of
smudging during handling makes inkjet printers a poor choice for
printing business cards.
Conclusion
Look at printing business cards as an opportunity, not as a chore.
Have some fun and try to come up with an unusual idea that will make
people sit up and take notice of your business simply because you
have developed an unusual business card.
|
